Zara Larsson, the Swedish pop princess who is somehow simultaneously online 24/7 and still manages to make hit songs, sat down with us (or rather, she probably just scrolled through our interview on her phone) to chat about her latest album, "Midnight Sun," and how it's basically a representation of pure happiness. And by happiness, I mean she's really good at making music and people like it.
But enough about that, let's get to the real story: Zara Larsson is also a social media expert who can somehow both promote her own brand and genuinely connect with her fans on platforms like TikTok. It's like she has some kind of magical algorithm that lets her know exactly when to post, exactly what caption to use, and exactly how many times to mention her album.
"I love being online," Larsson says in the interview, which is probably just a recording of her talking to herself while scrolling through Instagram stories. "I'm just a girl with a phone." Ah, yes, because that's all it takes to be a global superstar – a phone and a lot of really good lighting.
But what really sets Larsson apart is her commitment to being genuinely, authentically herself online. She comments on fans' TikToks, posts about the importance of bike safety (she even rode with an organization called Bike Bus!), and basically just uses social media as a way to connect with people who are also trying to figure out what it means to be alive.
"I'm not just doing this for PR," Larsson says at one point. "I genuinely love connecting with my fans." Which is great, because if we're being real, most of us are probably just here for the free music and the occasional video of Zara Larsson riding a bike with kids.
In conclusion, Zara Larsson is not only a talented musician but also a social media guru, a bike safety advocate, and basically just a human being who exists in the world and makes good decisions. We can all learn from her example – except for the part where she's secretly controlling the algorithm that lets her get millions of views on TikTok. That's probably not something we should try to replicate at home.